FOR IMMEDIATE RELEASE
Contact: DC Lucchesi 704.577.8459 or dc@well-runmedia.com
February 18, 2016
Charlotte, NC – Who in their right mind wants to work in the marketing biz? The hours, the deadlines, the demanding clients and unrealistic requests; not to mention what all that coffee does to you. But without the bait of a big salary and the key to an executive washroom, what’s it take to lure the top talent to a Charlotte agency on-the-rise?
Tacos.
“I should have known there was a catch to this whole ‘free lunch’ thing,” said Melissa Curlin, “next thing I knew I’m Creative Director here at well-run media + marketing!”
All true.
“Know your audience… it’s a basic marketing fundamental,” said DC Lucchesi, founder, thinker and doer of deeds at well-run media + marketing. “We placed our ads around lunch time, just knowing the offer for free food would attract the kind of person we were looking for.”
As Creative Director, Melissa can expect more meetings with clients, oversight of all artwork, web design and associated copy, and a new box of business cards.
Somewhat true. We don’t have business cards.
“I took the job in an absolute fit of rage,” said Melissa. “I just felt the firm’s clients deserved more than stick drawings and template websites… and the tacos were a nice touch, too.”
Melissa isn’t just another holier-than-thou code jockey. She has a real-life superpower to translate a client’s idea, “vision” or sketch from a napkin and turn it into something. Her art and design have been the backbone of many successful ad campaigns, contests and promotions for well-run media + marketing. The title of Creative Director is well-deserved.
“She just ‘gets it’ … and she has a real soft spot for people,” said DC. “Although that may actually be a bruise from softball season. Not sure.”
Melissa is on board now in her new role, and is already leading projects for our clients. Whether they like it or not.
About well-run media + marketing: With a world-wide headquarters right here in Charlotte, well-run media + marketing provides an a la carte branding, marketing and communications experience to small businesses and not-for-profits. Bright ideas, brilliant execution!
Find well-run media + marketing at http://wellrunmedia.com or on Facebook, Instagram, and Twitter!