Let’s start this one with a big THANK YOU to all of you who voted for us in the 2022 Charlotte Magazine “BOB Awards!” We can’t say it enough, so thank you again for your partnership, the opportunity – and your vote! We’re humbled and excited to … [Read more...] about And the winner is… Results are IN for Charlotte Magazine’s 2022 BOB Awards
Advertising
Facebook Ads Just Got Easier?
Facebook Split Testing Dials In Best Performers Faster It’s impossible to ignore the audience that social media - and Facebook in particular - can deliver to practically any marketing campaign. Well over a billion people engage with Facebook every … [Read more...] about Facebook Ads Just Got Easier?
Politics Aside, Please
There’s been plenty of fallout Kellyanne Conway’s on air endorsement of the Ivanka Trump line. OK, “go buy it today,” is probably more a call to action that an endorsement, but that’s neither here nor there. Honestly, what brand wouldn’t want someone … [Read more...] about Politics Aside, Please
Five Best Super Bowl LI Ads
Super Bowl LI itself may have been a real winner - especially for Patriots fans, but there weren't any particularly clear champs for us in the ad game. Movie trailers and car company ads only fueled what we can arguably call one of the least exciting … [Read more...] about Five Best Super Bowl LI Ads
Who Won the Super Bowl
No debating who won the game. Brady and the Patriots' comeback will be on to talk about for years. And on the topic of who won the Super Bowl ad game, we're pretty sure there's a clear winner there, too. Just maybe not on the actual big … [Read more...] about Who Won the Super Bowl
And the Winners Are: We Rate the Top Super Bowl Ads
On one of the world’s largest stages, does playing it “safe” pay off? Well, here’s hoping so for brands with the bucks big enough to afford advertising during the Super Bowl. It would be hard to argue that the tone for this year’s ads was a little … [Read more...] about And the Winners Are: We Rate the Top Super Bowl Ads