Before you start your own twitter war, read this. Even in the shadows of the NCAA basketball tournament, Wendy’s social media roasting of McDonald’s is getting a ton of ink. (Yes, we used a print analogy in a story about digital marketing. We’re … [Read more...] about Why Wendy’s is Serving it Up
Marketing
Facebook Ads Just Got Easier?
Facebook Split Testing Dials In Best Performers Faster It’s impossible to ignore the audience that social media - and Facebook in particular - can deliver to practically any marketing campaign. Well over a billion people engage with Facebook every … [Read more...] about Facebook Ads Just Got Easier?
Why We’re Already fans of Apple Clips (or at least the idea of it)
We’re big fans of great little online and social media-friendly videos. And who isn’t, really? Consumers are more likely to engage with visual content - particularly video, recall the product, service, or message, and more importantly, share it. And … [Read more...] about Why We’re Already fans of Apple Clips (or at least the idea of it)
LinkedIn. No longer unfiltered.
Give Your Profile Picture a Makeover Admit it. As soon as you get an email introduction, or someone suggests they’ve “got a guy for that,” you immediately research them on social media. Heck, we’re not ashamed to admit it. If you’ve agreed to meet … [Read more...] about LinkedIn. No longer unfiltered.
Five Best Super Bowl LI Ads
Super Bowl LI itself may have been a real winner - especially for Patriots fans, but there weren't any particularly clear champs for us in the ad game. Movie trailers and car company ads only fueled what we can arguably call one of the least exciting … [Read more...] about Five Best Super Bowl LI Ads
What Makes Great Content?
Content is king. Even if you’re not in the content marketing business, you’re probably heard that one. But what makes content truly great? It’s a legit question, and one that we’re posed with all of the time here at well-run media + marketing. Here’s … [Read more...] about What Makes Great Content?