Whether right or wrong, social media gets a ton of attention from the marketing department. And for plenty of good reasons. The interactive, conversational presentation of social media makes it feel more personal or “real” than most touches. When … [Read more...] about Why Your Email Marketing Isn’t an Island (And Other Bits)
Marketing
Business to Business on Social Media? Yes, and Yes!
What could the platforms that host cat memes, food porn, and vacation pictures possibly have to offer the business-to-business marketer? Plenty, if you’re willing to take the time to produce and provide engaging content and abide by some of the same … [Read more...] about Business to Business on Social Media? Yes, and Yes!
Tis Still the Season. (Football season, that is!)
Wow. Fifteen and one, home field advantage headed into the playoffs. The Carolina Panthers’ dream season could continue into February with a trip to San Francisco, or worst case scenario, wrap up right here at home next weekend. We prefer the former, … [Read more...] about Tis Still the Season. (Football season, that is!)
Nestle Going for a Different Coffee Buzz
Say what you will, but apparently it’s working. As we write this, more than 2.25 million people have eyed Coffee Mate’s “All Natural Cafe” full-length spot on YouTube. The cafe in question featured free coffee for the day, and nearly naked faux … [Read more...] about Nestle Going for a Different Coffee Buzz
You had us at beer…
But BBQ and puppies will get our attention, too! Friends and clients at Charlotte's Jesse Brown's Outdoors host a Friday night get-together that's sure to have even the manliest man all gooey inside. Honestly, how're you going to say no to an armful … [Read more...] about You had us at beer…
And the winner is…
Sad, somber, and downright depressing at times - and not just for Seahawks fans. We're talking Super Bowl XLIX ads, of course. Good grief! We knew full well we'd get all weepy over that Best Buds ad, even though we'd seen it dozens of times over the … [Read more...] about And the winner is…