There’s been plenty of fallout Kellyanne Conway’s on air endorsement of the Ivanka Trump line. OK, “go buy it today,” is probably more a call to action that an endorsement, but that’s neither here nor there. Honestly, what brand wouldn’t want someone on the international stage hawking their stuff? That’s why it costs the dollars, and that’s why it’s against the law for elected folks to do so. But no doubt much is still made about what, or should we say “whom” those in the popular view are wearing, what they’re eating, drinking, or driving.
With all the conversation this week, we got a huge kick out of this post from the folks at Mental Floss about a pre-political Ronald Regan and some of his celebrity endorsements. Remember, he was a big time actor before he got into the political game! From shirts, to cigarettes, to pomade, the Gipper, it would appear was the pitch man for darned near anything a man might need back in the day.
Kind of makes us wonder… if even former presidents and politicians were allowed to endorse products and services, what brands would they be? And given the level of trust we have in them the these days, would that sort of endorsement help a brand sink or swim?