Video, podcasting, blogs, email newsletters, social media… they’re all powerful storytelling and marketing tools to connect audience and brand. But without a plan, you’re still stuck in first gear. We not only produce engaging content built for any platform, we provide a plan of action to drive results. An effective and successful marketing program requires high-quality and frequently-produced content. That content should fulfill the consumer’s needs before, during, and after the sale, and be aligned with your business objectives.

At well-run media + marketing, we specialize in developing and producing content and digital marketing strategies that engage audiences, convert customers, and build brands.

Logos are the visual representation of your brand; telling your story in one glance— clearly and cleanly. You’ll see it over and over, and so will current and future clients. You’ve got to love it, and so should they. From napkin sketch to reality, a subtle update, or a total rebranding; we’ve got that. 

Your website is the center of your brand’s storytelling universe and your first impression on the world. Make it an impression that lasts with award-winning design and development. We do full-on site design and build, website development, maintenance, and SEO — all with your needs and your client’s expectations in mind. 

PR + Media Relations is more than cranking out a press release and hoping you’ll show up on the evening news. We’ve got experience on both sides of the trenches here. Getting your brand and story to the media requires understanding the news cycle, knowing the market, and when and where to make the pitch. 

Let’s face it, no matter what line of work you’re in, something unfortunate or unplanned is going to happen. How you handle the fallout can – and will – impact your business, your employees, the public, and other stakeholders. Being in control of the information keeps you in control of the story.  We don’t play here. Professionally trained and real-world seasoned, our disaster and crisis communications planning and implementation are battle tested.

Video continues to be the content consumers demand from brands. More consumers would rather learn about new products or services through video, and most say video helps them make buying decisions. As more businesses turn to video marketing, the level of competition — and quality — continues to ramp up. 

Finding that sweet spot that is both properly-produced and genuine is the key to engaging the audience in a meaningful and measurable way. Product or service demos, event wraps, “how to” or explainer videos, testimonials or case studies; they’re all opportunities to educate, entertain, delight, and win with video content.

If you’re one of the MILLIONS of people who listen to podcasts — or have at least heard of them — maybe you’ve asked one or more of these questions: How’d THAT guy get a podcast? Should my brand or business do a podcast? And honestly, how hard could it be? If your goal is to be the next Joe Rogan or Sarah Koenig… well, we’re probably not the firm for you. But if you want to know how this accessible, affordable, and popular medium can help you be a standout in your market, introduce you to would-be clients who’d NEVER take a meeting with you, and learn more about what makes your current customers really tick… then let’s talk! 

The team from well-run media + marketing produces award-winning podcasts that mean business, quite literally. We provide a turnkey podcast for your business, brand, or nonprofit that can be an invaluable tool in your marketing plan, and powerful content for your website, email newsletters, and social media.

It’s hard to ignore the fact than more than 1 BILLION people use Facebook alone, not to mention the other social media platforms available. In fact, more people engage with social content than they do watching TV. More than three quarters of users have purchased something they’ve seen on their social media feeds, and advertisers are spending billions of dollars to reach them. 

The competition is stiff to produce relevant and engaging content, particularly as organic reach continues to drop. If you’re still trusting your social media to the summer intern, need a social media campaign to support your sales and marketing goals, wanting to create a stunning social media sweepstakes, or wondering whether your CEO needs to be on Tik Tok, let’s talk. 

Email is still one of the most incredibly effective way to maintain relationships with existing clients, keep your brand top-of-mind, and introduce new services, events, incentives, etc. A 2018 SalesForce report shows email still has one heck of an ROI. For every $1 spent, the average return is $38. It’s hard to ignore those numbers. 

Email is permission-based marketing, and consumers are presented with opportunities to engage — or not— every time you hit “send.” Think about it: how many emails have YOU kicked to the “unsubscribe” curb? We’ll help you create more than just a good-looking email. We’ll produce the kind of content that your audience will want see, read, listen, or watch. We’ll track the trends, adjust, and grow from there!

Buying paid media or advertising is essential to a well-rounded marketing campaign. That great-looking creative, your amazing offer, your worthy cause… they all fall short of expectations if they aren’t seen by the right audiences, at the right time, on the right platforms— and at the right price.

Whether you’re thinking traditional media like radio, television, or print; direct mail, social media, Google Ads, geofencing, or a retargeting campaign, we’ll help you get the most audience for your money. 

We like big crowds, and we cannot lie. If you do, too, let’s talk about an attention-getting, people-moving campaign to put feet on the street or butts in the seats. Our experience with some of Charlotte’s largest community-wide events can help you reach your goals, engage an audience, and provide value for sponsors and partners.